Silence.
It’s the last sound we want to hear when we open our computers to see how our coaching business is doing.
The sound of silence in a coaching business can only mean one thing:
NO ONE is paying attention to us or what we have to say.
Which can only mean we are invisible and therefore irrelevant in the eyes of our audience.
Invisible and irrelevant.
OUCH. That hurts.
Of course, we are not irrelevant as human beings and we never have to prove that.
But when it comes to our businesses, everything we offer has to pass the relevance test.
Does your business pass the relevance test?
Is your message relevant? (Do you even have a message?)
Is your offer relevant?
I’m not asking if YOU think it’s relevant, I’m asking if YOUR AUDIENCE thinks it is.
How will you know if you’ve failed the relevance test?
People won’t buy from you!
In fact, they’ll barely pay you any attention.
This is when we put on our business woman hat and think like a business woman.
If you don’t have enough paying clients, you don’t have a “YOU problem” (there’s nothing wrong with you, so don’t even go there) you have a “BUSINESS problem” and that, I know, can be fixed.
How do I know this? Because it was my problem for three years, until I finally fixed it (and it was quite by accident).
If what you’re putting out there is not getting you enough paying clients, I want you to STOP, DROP, and READ my new (tiny) book: Tiny BOOK to Badass BUSINESS.
In it I share the story of how writing a book back in 2015 changed the trajectory of my online business thanks to Amazon ‘suggesting’ my book to coaches (thank you Amazon!).
Let me walk you through the process of how a tiny little book can grow your coaching business at the speed of badass because you shouldn’t have to suffer the sound of silence for one more minute!
