What’s the difference between a coaching practice and a coaching business?
It’s so important for you to know the answer to this question. Not knowing the answer is what’s tripping up so many coaches who are so good at what they do, yet they’re not making money.
You see, there’s a big (BIG) difference between being a coach and being a business woman. I want to show you how to be both!
Life coach training prepares you for the practice of coaching. It turns you into a coach. It doesn’t turn you into a business woman.
And even if you were a business woman in a previous career, chances are you didn’t learn how to build a business around YOU.
Learning how build a business around you makes this so much more personal.
It’s an entirely different way to do business, especially if you’re online trying to attract clients.
I have several resources to help you build your coaching business on a foundation of rock (not sand), starting with my book, Gutsy Glorious Life Coach, featuring the 46 STEPS. In this book I walk you through ALL the steps because I refuse to sugar-coat the process – building a business is a detailed process and, NO, it can’t be done in “5 Easy Steps” like some internet marketers would have you believe.
You can download a free copy of the 46 steps HERE. It also includes all LEGAL STEPS because, well, I’m a coach AND a lawyer and I want to make sure you get your legal ducks in a row.
For more on all the legal stuff, you can visit my virtual “law office” at CoverYourAssetsOnline.com. Be sure to check out my DIY Legal Toolkits, created by a lawyer (me!) so you don’t have to hire one.
Business Woman 101
I also created a free 5-part mini training I call Business Woman 101. There is so much in this free training and I encourage you to dig in. Becoming the kind of woman who turns her coaching practice into a coaching business takes guts… this is about mindset as much as it is about skillset. In other words, building a business is an opportunity to change who you are on the inside. It’s an AFGO of epic proportions! As I often say, entrepreneurship is a gutsy new way to practice self care!
Mighty Tiny Book
What’s bigger than a business card and more powerful than a fancy shmancy website? A Mighty Tiny Book!
If you’ve always wanted to write a book but thought, “I’m not a writer,” or, “I don’t know what to write about,” check out my 7 Reasons Why You Should Write A Mighty Tiny Book!
A Mighty Tiny Book is less than 100 pages (a recent graduate of my Mighty Tiny Book Academy just wrote a 26 page book) and it’s designed to highlight and demonstrate how you help your clients and customers get what they want and need.
Building a sales and marketing funnel around your book gives you a sense of continuity and consistency because all the content you need to share on a day-to-day basis is already in your book. Imagine taking snippets and quotes from your book and sharing them with potential clients. Can you say “instant authority”? That’s what writing your own book can do for you and your business and it’s what we teach at the Mighty Tiny Book Academy.
Gutsy Glorious Business Woman
That’s the title of my soon-to-be-published Mighty Tiny Book. It’s also a training ground for coaches. Check out Gutsy Glorious Business Woman HERE. You’ll want to pay particular attention to a mighty tiny program I call “Nailed It: The Perfect Messaging For Your Business.” It’s only 27 bucks and it’ll explain the ONE THING that will make or break your coaching business.
Good luck Coach… and remember this: I’ve got your back. Always.
Ready to build a business that makes you money AND makes you happy?