Hey there, Lin Eleoff here, founder of AFGO Press™ and creator of BOOK to BUSINESS™ and if you haven't yet figured out how to differentiate yourself from all the other coaches who do what you do, you're in big trouble. Not going to lie, without this MOST IMPORTANT piece of the business-building puzzle in place, getting clients will feel like you're climbing Mt. Everest.
Hard. Exhausting. Soul-crushing at times.
No one talks about this. They like to talk about niches and avatars and elevator pitches and "putting yourself out there." But that's premature. It's missing the MOST IMPORTANT piece of the business-building puzzle.
What is that puzzle piece exactly? It's a trademarkable message.
Nothing else matters if you don't nail that down first.
Hop on a call with me and I'll spell it all out for you in no uncertain terms.
99% of coaches struggle and never figure this puzzle piece out. They think if they hang in long enough, they'll figure it out.
They couldn't be more wrong.
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I've gotten 6 speaking engagements because I wrote a book. I'm now writing my second book. This system actually works.
Christine DeGrazia, RN
Bestselling Author of The Self-Compassion Protocol
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Writing a book helped me get crystal clear on my marketing message and my offer and how to talk about what I do.
Laura Dominick
Bestselling Author of When Good Isn't Good Enough
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I'm already noticing how people regard me as more of an authority since writing my book.
Ermion Pierre, DrPH, RN
Bestselling Author of Mind-Body Reconnection
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