Make No Mistake – Unless You’re Able to THINK Like a Woman Who MEANS BUSINESS, You’ll Go Out of Business
Proof of that? 80% of new businesses fail within two years, and it’s not likely because those business owners weren’t smart enough, but rather because they stopped thinking.
They gave up on their success.
They spent too much time TRYING and not enough time THINKING about what they actually needed to do differently in order to succeed.
THERE IS NO TRY IN THINK
For me, coaching is about two things:
- Supporting clients who want to go to the next level on their journey of living the life they have so far only dreamed about;
- Getting clients to THINK like the kind of woman who produces the kind of results they seek to achieve.
Step 1: For this, we need a GPS
GOAL + PLAN + STRATEGY
When you have no idea where you’re going, you need a GPS, otherwise you can expect it take a whole lot longer to get to your destination. In fact, there’s a good chance you will never get there because you gave up; you kept trying to get there but you stopped thinking, i.e., you never sought right kind of help to come up with the answer that would solve the problem.
Which brings us to Step 2.
Step 2 is where I have my work cut out for me because, unlike the brainstorming I get to do with my clients in Step 1 (so rewarding for both me and my clients), I cannot think for my clients.
You see, step 2 is about asking the right questions – questions that are not always easy for any of us to answer. Like…
WHAT DO YOU WANT?
NO, I MEAN, WHAT DO YOU REALLY WANT?
WHY DO YOU WANT IT?
WHY DON’T YOU HAVE IT YET?
I can help you come up with the answers by asking you very pointed follow-up questions, but I can’t answer the questions for you.
That last question is the toughest of them all.
It’s also the most important question. And yet, we do our utmost best not to answer it. We deflect. We excuse. We hem and haw. Or we give one of those kiss-of-death answers: “I don’t know.”
No really, why don’t you have what you say you want?
We tend to want to dodge the truthful answer, which is that we’d have to STEP UP and OUT of our cozy comfy comfort zone in order to get what has eluded us so far.
Instead we come up with answers like:
I hate selling, alluding to a false narrative that people who sell are sleazy somehow. We let the story in our head go unchallenged.)
So when I tell them that one of the most effective tools they could ever have in their marketing toolkit is a (tiny) book that can do the “selling,” the response is.
“But I’m not a writer.”
Instead of, “Does it matter that I’m not a writer?”
The first response is an attempt to shut down the conversation in order to protect against having to go into unfamiliar territory.
The second response is that of a “growth mindset,” where the business owner means business. It means she’s open to hearing how a tiny book has the power to turn readers into paying clients.
You don’t have to be a seasoned business woman in order to a woman who “means business.” You just have to be willing to try new things, understanding that not everything will work, and most importantly, committed to the process of becoming the kind of woman who doesn’t stop until she gets what she wants.
Do your “business woman” skills need some help?
Watch this free training.
