DO YOU KNOW YOUR CORE VALUES?

Core Values DNA Scan

Your values don’t just sit on a vision board or live in a journal. They start to operate in the background—like an internal compass quietly guiding your choices, your reactions, your relationships, and even the risks you’re willing (or unwilling) to take.

Most of this happens subconsciously. You don’t wake up and say, “Today, I’m going to let my value of freedom influence my pricing strategy.” But that value is there, shaping what feels aligned vs. what feels restrictive… but only if you’ve consciously decided to stand up for it.

If you haven’t claimed it, it won’t guide you toward a decision that is in your best interest. It’ll just whisper—quietly—and you’ll keep second-guessing yourself instead of making a decision or expressing yourself in a way that honors who you are at your core.

That’s why knowing your core values matters. They don’t just describe you—they build the life and business you’re walking into (or away from) every day.

Do you know what your values actually are? Most people think they do—until they rattle off the usual “right answer” values like love and family… and then draw a blank.

The problem is, if you’re not clear on what you stand for, it’s hard to know when to speak up—or how to take a stand that actually means something.

Like I always say, talk is cheap, and excuses are boring. We can say all kinds of things, but if we don’t back them up with action, who are we, really?

How will you know you’re living your dream if you spend most of your time just dreaming about it? You can say you value “commitment,” but if your actions don’t prove it, commitment will remain a struggle.

It’s not always easy to stand up for what we say is important to us—especially when we slip into autopilot. Like eating a whole sleeve of Oreos five minutes after declaring we’re committed to our health. (Oops.)

Or when we say we want to build a profitable business but keep undercharging, avoiding sales conversations, or spending more time tweaking our website or creating a course than talking to potential clients.

It’s not that we’re lying about what we want—it’s that our actions haven’t caught up to our values yet. And that gap? That’s where self-sabotage lives. That’s where confusion, frustration, and procrastination start to creep in.

When you bring your values to the front of your decision-making—and practice honoring them, even in the challenging moments—that’s when things begin to shift. That’s when your business and your life start to feel more like a reflection of who you really are and less like a performance you’re trying to keep up with.

Living in integrity is not always easy, but it is simple: Know what you stand for and then stand up for it.

Are you ready to stand up for what you say matters most to you?

Using the list below, identify your top 10 Core Values (resist the urge to check off everything), and then check in with yourself to see where you may be dropping the ball when it comes to standing up for those values.

It takes guts to stand up for what you believe in, but not standing up is the slow path to a very dark and lonely place: REGRET.