Ep #65: My GUTSY Launch (Fear, You’re FIRED!)

mess magic money my gutsy launch with lin eleoff

my gutsy launch

Someone’s gotta say it so it may as well be me: “FEAR, you’re FIRED. Take your unwelcome puny ass on a hike because you have no idea how to run a business!”

Take that, you lousy, no good stinkin’ rotten cheatin’ stealin’ lyin’…

Wait a minute, Lin, hold on. Rein it back.

(No!)

Have you noticed? Fear makes for a lousy business woman.

It makes bad decisions.

It makes a lot of mistakes.

It makes poor judgment calls.

It has no idea what it means to build a thriving business that lights you UP.

On top of it all, Fear is very selfish. It’s main goal is to keep you in your place.

Worst of all, Fear pretends to keep you “safe” inside your comfort zone. 

Someone’s gotta say it: FEAR needs to be FIRED.

Here’s the thing about Fear – it sucks the fun, enjoyment, excitement, and pride out of having your own business. Instead, if it has its way, it instills self doubt in your abilities, and worry that anything you do will not be “approved” by “Them.”

You’ll look foolish in front of Them, says Fear.

You’ll look like an idiot in Their eyes, insists Fear.

You’ll embarrass yourself and They will laugh, cries Fear.

Fear doesn’t care if it makes you feel, play, or be small. As long as it keeps you comfortable, Fear believes it’s doing a good job of taking care of you.

Fear couldn’t care less if it zaps all the Joy out of you.

The only way to put Fear in its place? Like I said, fire it! Or at the very least, put it in the back seat and tighten up the seat belt.

Fear needs to be given a gag order.

Fear needs to be kicked in the ass.

Fear needs to be subordinated it to its rightful place – behind YOU.

My GUTSY Launch

That’s what I did with Fear on the recent launch of $100k DNA, my no-excuses-let’s-build-a-business program for coaches who are ready to take it up a notch when it comes to attracting consistent clients and making money and feeling fulfilled because they’re doing something they love: I put a big athletic tube sock straight into the mouth of Fear as I took my launch, and my business, up a notch (or two).

In this week’s episode of MESS MAGIC MONEY I talk about how I relegated fear to the back seat so that I could focus instead on what mattered more to me… YOU!


Lin Eleoff's 100k DNA[blank_space height=’1em’]

Hey Coach, do you have the emotional DNA of a coach who earns $100k and more? $100k DNA is all about breaking through the inner glass ceiling that keeps you playing small. C’mon Coach, come play with the Big Girls! 

[blank_space height=’3em’]

"I wrote THE BOOK on how to start an online coaching business!" 

(It even includes all the legal steps you need to consider when building an online business from the ground up.)


the business of being a life coach